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William Rast for Target

21 Dec

It’s official, William Rast co-founders Trace Ayala and Justin Timberlake will make a collection available through Target for a limited time starting December 19 and running thru January 22, 2011.  The collection brings edge to premium denim, leather jackets and outerwear. Ranging in price from $16.99 to $199.99

Fabulously Eco

19 Nov
The three R’s – reduce, reuse and recycle – all help to cut down on the amount of waste we throw away. They conserve natural resources, landfill space and energy.
We LOVE our eco designers, some of which include Stella McCartney, Bono and his wife Ali Hewson and the fabulous Marc Bouwer. 

 

Edun.com Bono & Hewson

 

  

Marc Bouwer

 

 

Stella McCartney

 

Shine On

17 Nov
Just as Velvet was once only for the night, so were sequins. 

Pair these sparkley jackets with jeans and a t-shirt for a rockin day look, or over your little black dress for an evening out. Either way, shine on baby, shine on !  

 

K-Dash Embellished Boyfriend Jacket $89.52

 

 

K-Dash Embellished Shoulder Cropped Tuxedo Jacket $134.28

 

Interview: Designer Victoria Rangayah

30 Oct

(Victoria Rangayah)


(Victoria Rangayah) ,British talented designer studied fashion at the LISOF fashion school. Now she have her own designs,and her own fashion brand ( Z-Mode ),Who appeared in London Fashion Week.  Her S/S 2011 collection, titled “She is NOT Alice”  had many great peices , every one of them is glamour uniqe,and special . From black to beige, to soft colors, these are her main colors for this collection,who had apperd in many magazines just like Elle (South Africa) , Plaster magazine(USA) , Style Plus (Lithuania), and a list of others.


Here is our interview with her , when we asked here about her career,brand,and designs . So thank you Victoria for this wonderful interview. enjoy !

 

*Who is your inspiration for your S/S collection ?

I wanted to create a character with an Alice feel, but yet with keeping her own identity.Something along the lines of twin sisters.They are so similar but yet have their own identity and personality.Its about celebrating similarities and differences between them and finding perfect balance keeping in mind simplicity,attention to detail and minimalism.Contrast and balance were the key factors in my collection.

*Do you remember your first design ?

Yes it was in my first year of college, we had to design and make a garment out of paper. I used tissue paper and posters to create the dress for horse races .

*When you realize that you want to be a designer ?

i always loved art and i see fashion as an art form. When i moved to South Africa i was inspired by the rich culture and bright colors, that’s when i knew i wanted to study fashion.

*Whats your favorite piece from the collection ?

My favorite piece is a “Cloud Nine” dress. It certainly makes you feel  and look like you are on the cloud nine !

*Who support you in your career ?

My family are greatest supporters . My husband gives me strength and believe in myself, while my 8 years old daughter is always full of ideas for my next designs.

*Did you ever thought you will be a fashion designer ?

At school i loved studying languages, i did Russian, Spanish and German and i always thought i will become a German translator . However my creative side won over and i am very happy to be in the fashion industry.

*Why you used the black and beige and calm colors in your collection ?

I wanted to create a light and fresh as spring collection. I used sweet combination of pale golds,cappuccinos,tobacs and lattes wit ha dash of color in a subtle tropical print. I also used unexpected trims such as shoe-laces to enhance the contrast and give the collection slight, wonderland, feel.

*The celebrity you dream to wear a piece from your brand ?

My designs are already loved by Camilla Dallerup from “Strictly Come Dancing UK ” and  ex Miss England ” Rachel Christie ” . I would love to see Nicole Scherzinger wearing one of my designs too. I think she is absolutely  gorgeous !

*Where you sell your brand in the USA ?

Unfortunately, my collection is not available in the USA yet,but i am working on introducing  AW11 range to the USA market .

*Your future plans ?

Autumn/Winter 11 collection. I have already developed my mood board and starting to sketch designs for it. I am so excited about it as i am introducing my ow prints and can not wait to see the final product ! I believe this collection will be a huge step forward from my SS11 collection!

*An advice you would give it to all women , what it would be ?

Never give up ,keep knocking on those doors, one of them will open for you one day .

*Your Dream ?

My dream is to develop Z-Mode as a successful fashion brand worldwide and move forward with every step .

(Thanks for Victoria for this great interview.Here is a look at her S/S 2011 collection ).

Credits :

Photographer: Natalie J Watts
Model – Claire Zone models
Styling: Naomi Gray
Hair: Tano
Make -up – Mira Parmar
Jewelry: L’ile aux Ashby
Monique Luttin Millnery
Shoes: Kandee

http://www.zmode.co.uk